The EGO Bar
Welcome to The ĒGO Bar
Welcome to The ĒGO Bar — where science meets strategy, and aesthetic medicine is treated like the art form it is. With over a decade of results-driven excellence in Gilbert and Scottsdale, ĒGO Medical Aesthetics has become the go-to destination for those who want more than hype. Here, every detail matters — from the tech we use to the talent we hire. Our team is made up of top-tier medical providers, global educators, and passionate professionals who don’t just follow the industry — they help shape it. We don’t guess. We don’t rush. We don’t do “one-size-fits-all.”
We create strategic, results-focused treatment plans built around your skin, your goals, and real clinical insight — not trends.
Whether you’re starting fresh or leveling up, our approach is always the same: Intentional. Personalized. Powerful.
We don’t just treat skin — We elevate confidence, restore integrity, and bring out the kind of glow that can’t be filtered.
This is The ĒGO Bar. Let’s get to work.
Our story
This isn’t a spa. This is Ēgo.
We didn’t start Ēgo because we wanted to join the medspa industry — we started Ēgo because we were tired of it. When we opened our first clinic in 2015, most of the industry was still obsessed with fluff: spa music, sales tactics, and treatments that looked good on Instagram but did nothing for real people. While others were packaging mediocrity in white robes and eucalyptus oil, we were building a new standard — one rooted in clinical precision, luxury that respects your time, and results that actually last.
Ēgo was never meant to fit in. It was born to lead.
Founded by Marilyn Capote, a 20+ year veteran in medical aesthetics, global speaker, trainer, and force in the industry — Ēgo quickly became a name patients trusted and professionals respected. From a single location in Gilbert to multiple high-performing clinics, an upcoming training academy, and our skincare line Ēgoderm, we’ve never stopped evolving — because we don’t wait for trends. We create what’s next.
We are not a spa. We are a medical aesthetics brand — built by experts, trusted by thousands, and recognized across international stages. Our founder speaks and teaches at world-leading conferences like AMWC, IMCAS, Merz,The Inner Circle, Aesthetics Next, CW6, Univision, Azteca America, Telemundo and more — shaping the future of aesthetics, not just riding its waves.
We believe in natural elevation, not transformation. In evidence-based treatments, not guesswork. In restoring confidence, not selling insecurity. And in doing it all without the ego — ironically.
More locations are coming.
More leaders are rising.
And the industry is paying attention.
This isn’t a trend.
This is Ēgo — where medical meets mastery, and the future of aesthetics is being written
Our Difference
In an industry flooded with trends, filters, and overpromises, ĒGO stands alone — cutting through the noise with clinical precision, real expertise, and results that don’t need an Instagram filter to prove themselves. We don’t sell fluff. We don’t push fads. We educate, customize, and deliver results that are measured, not guessed. From your first visit, we remove the guesswork with a thorough, technology-backed consultation that goes beneath the surface — literally. Using advanced imaging tools, we
analyze skin health down to the percentile and uncover what the naked eye can’t see. Then, based on your goals, lifestyle, and unique features, we design a strategic plan tailored to you — not to trends. Our signature treatments are designed to work together, not compete. Our skincare line and medical-grade products are backed by science, not branding. And every protocol is built with one outcome in mind: real, natural-looking rejuvenation that lasts. This isn’t aesthetics that just looks good in the room. This is aesthetics that holds up in the light.
That’s the ĒGO difference. No confusion. No overcomplication. Just clarity, confidence, and results — the way it should
be.
Work with us
Join Team EGO Lab
We are always looking for talented people to join our team. If you are interested in working with us, please view our open positions.
